Jordan 1 Mid Unité Totale W
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Jordan 1 Mid Unite Totale 2019 for Women: Promoting Unity
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Mid Unite Totale 2019
The Air Jordan Unite Totale is an update on Michael Jordan's first signature sneakers that promoted a message of unity. The Air Jordan 1 mid was released in May of 2019, and it features a white leather upper. Air Jordan Wings branding is visible on the collar of the white and blue Jordans, while a Jumpman logo in metallic red bronze is embroidered on the tongue. The heel counter of the Jordan Unite Totale is branded with 'Nos Differences Nous Unissent,' which translates to "Our Differences Unite Us." The outsole of the shoe has a translucent blue hue, giving the sneaker a stylish and elegant finish.
