Jordan 1 Retro High NRG Promo x Union LA Storm Blue
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Nostalgic Jordan 1 Retro High Union Los Angeles Blue Toe
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro High NRG Promo x Union LA Storm Blue
In 2018, Nike joined with the legendary boutique Union Los Angeles to produce a nostalgic Air Jordan 1 Retro High NRG. The Jordan 1 Retro Promo x Union LA Storm Blue combines the earliest Jordan colorways. The upper is blue and white, while the collar carries the famous "Bred" combination of black and varsity red. The sneaker is jazzed up with bright yellow stitching along the blue overlay. There's a sharp contrast between the blue and white upper and the collar done in classic black and varsity red. The ankle guard shows off the red and black Air Jordan label along with a yellow Union/LA tag. The mid-sole has been pre-yellowed to give a lived-in look.