Jordan 1 Trek Cool Grey - 616344-004
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The Cool Grey Jordan 1 Trek Colorway
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Trek Cool Grey - 616344-004
The Cool Grey colorway ventured onto the Air Jordan 1 Trek silhouette for an adventurous twist on the classic. A Cool Grey upper features tiny perforations that coat the toe top and the side panels. Black overlays come into play on the toe, heel, eyelets, ankle, ankle cuff, laces, and midsole. Gym Red covers the lateral ankle cuff's Jordan Wings logo on a thin strip of the outsole and stitched into the outline of the Nike Swoosh logo. A Cool Grey outsole supports this sneaker, providing it with a more textured tread for the Trek release than for the traditional Air Jordan 1 design. The deep tread design is incorporated as a way to provide extra grip and traction for this release.